Hey, Apple, Where's the Blu-Ray?
10/18/08 06:45 PM Filed in: Technology
There’s a lot of
commotion over Apple’s newest line of MacBooks,
MacBook Pros, iMacs, Cinnema Displays, etc. But
there’s something that seems severely lacking. Where
are the Blu-Ray drives, Apple?
Sure, you gave us a Wireless n card. You gave us 39% more on our touchpad for the MacBook and the MacBook Pros, made of wear-resistant glass and added more advanced finger gestures. You gave us a Solid-State Hard Drive for over $1,000 less than it was in the initial MacBook Air (told you ...). You gave us a sleeker, even more aesthetically pleasing (and I thought that wasn’t possible ...) design for the casing. You gave us faster processors (we like that)! You gave us two graphics cards--one integrated for better battery life, one discrete for ultimate performance. You even somehow managed, among all these things, to squeeze in a bigger battery, boasting up to five hours of life!
But ... First let’s talk about ports. I’m pretty excited that you moved to a single standard for display ports. On the MacBook AND the MacBook Pro, you are given a Mini DisplayPort; no DV and Mini-DV depending on your laptop. Though, annoyingly, Mini DisplayPort, as you may notice, is Mini DP, not Mini DV, so it’s a standard we have to switch to before it’s universal. Why they ever thought that was a good idea, I’ll never know, since there’s no difference in performance. We now have a gigabit ethernet port ... Awesome! Quick question: Where did my FireWire port go on the regular MacBook? It’s ... gone.
Jobs has only responded with the statement, “Actually, all of the new HD camcorders of the past few years use USB 2.” I love Steve Jobs, but that doesn’t actually answer the question. And a significant number of camcorders still use FireWire, though he’s right when he says most new ones use USB, or at least allow for both. However, here’s the strangest part. Do you know who invented FireWire? FireWire is Apple’s IEEE 1394 connection, created in 1995 and implemented on the first Macs somewhere around 1997. Even more ironically, FireWire officially became part of the IEEE Std. in June, 2008. If you’ll notice, that wasn’t too long ago ... And all of a sudden, it’s parent has abandoned it and accepted the more universal standard of USB (which appropriately stands for Universal Serial Bus)? That doesn’t seem right.
Also, my external hard drive uses FireWire.
But, most significantly, what about Blu-Ray? That is, after all, why you’re reading this, right? Well, here’s what Jobs had to say about that. “Blu-Ray is just a bag of hurt. It’s great to watch the movies, but licensing of the tech is so complex, we’re waiting till things settle down and Blu-Ray takes off in the marketplace.” Read “licensing of the tech is so complex” as “it costs way too much money.” That’s really what he means.
For some reason I can’t understand, Apple went out on a limb and incorporated $1,700 SSD drives in the MacBook Air ... A drive that costs over five times as much for less than half the space of a normal Hard Drive. A price that would be ridiculous to pay, but Apple understood that if they didn’t incorporate it into the marketplace at an expensive price, it would never be able to come down in price. Strange that they aren’t willing to do the same for Blu-Ray. Also, Apple and Sony are chums. Incidentally, Sony owned HD-DVD ... Which was the competitor for Blu-Ray and lost because it was far inferior, though much priced much friendlier.
That’s really all the answer we have from the guys at Apple as to why Blu-Ray is lacking in this line. And, from the several people I’ve talked to on the subject, that was the only reason they were going to buy a new MacBook this year. Now they aren’t. Way to go, Apple.
As just a bit of encouragement, here’s a fun fact about Blu-Ray: It’s highly encrypted. Those of you who like to rip-’n-return, as we say, are going to be in for a surprise. Blu-Ray discs are encrypted, in fact, all the way to the monitor. (Can you say “paranoid”?) So, get this, in order for Apple to actually include Blu-Ray drives on their laptops, it’s not as simple as you ordering a Blu-Ray drive and doing surgery on your MacBook Pro; you would need a new display to decrypt the discs. Apple included the decrypting technology in the displays for their newest MacBooks, MacBook Pros, Cinnema Displays, and iMacs. Maybe in the next generation, then ...
Sure, you gave us a Wireless n card. You gave us 39% more on our touchpad for the MacBook and the MacBook Pros, made of wear-resistant glass and added more advanced finger gestures. You gave us a Solid-State Hard Drive for over $1,000 less than it was in the initial MacBook Air (told you ...). You gave us a sleeker, even more aesthetically pleasing (and I thought that wasn’t possible ...) design for the casing. You gave us faster processors (we like that)! You gave us two graphics cards--one integrated for better battery life, one discrete for ultimate performance. You even somehow managed, among all these things, to squeeze in a bigger battery, boasting up to five hours of life!
But ... First let’s talk about ports. I’m pretty excited that you moved to a single standard for display ports. On the MacBook AND the MacBook Pro, you are given a Mini DisplayPort; no DV and Mini-DV depending on your laptop. Though, annoyingly, Mini DisplayPort, as you may notice, is Mini DP, not Mini DV, so it’s a standard we have to switch to before it’s universal. Why they ever thought that was a good idea, I’ll never know, since there’s no difference in performance. We now have a gigabit ethernet port ... Awesome! Quick question: Where did my FireWire port go on the regular MacBook? It’s ... gone.
Jobs has only responded with the statement, “Actually, all of the new HD camcorders of the past few years use USB 2.” I love Steve Jobs, but that doesn’t actually answer the question. And a significant number of camcorders still use FireWire, though he’s right when he says most new ones use USB, or at least allow for both. However, here’s the strangest part. Do you know who invented FireWire? FireWire is Apple’s IEEE 1394 connection, created in 1995 and implemented on the first Macs somewhere around 1997. Even more ironically, FireWire officially became part of the IEEE Std. in June, 2008. If you’ll notice, that wasn’t too long ago ... And all of a sudden, it’s parent has abandoned it and accepted the more universal standard of USB (which appropriately stands for Universal Serial Bus)? That doesn’t seem right.
Also, my external hard drive uses FireWire.
But, most significantly, what about Blu-Ray? That is, after all, why you’re reading this, right? Well, here’s what Jobs had to say about that. “Blu-Ray is just a bag of hurt. It’s great to watch the movies, but licensing of the tech is so complex, we’re waiting till things settle down and Blu-Ray takes off in the marketplace.” Read “licensing of the tech is so complex” as “it costs way too much money.” That’s really what he means.
For some reason I can’t understand, Apple went out on a limb and incorporated $1,700 SSD drives in the MacBook Air ... A drive that costs over five times as much for less than half the space of a normal Hard Drive. A price that would be ridiculous to pay, but Apple understood that if they didn’t incorporate it into the marketplace at an expensive price, it would never be able to come down in price. Strange that they aren’t willing to do the same for Blu-Ray. Also, Apple and Sony are chums. Incidentally, Sony owned HD-DVD ... Which was the competitor for Blu-Ray and lost because it was far inferior, though much priced much friendlier.
That’s really all the answer we have from the guys at Apple as to why Blu-Ray is lacking in this line. And, from the several people I’ve talked to on the subject, that was the only reason they were going to buy a new MacBook this year. Now they aren’t. Way to go, Apple.
As just a bit of encouragement, here’s a fun fact about Blu-Ray: It’s highly encrypted. Those of you who like to rip-’n-return, as we say, are going to be in for a surprise. Blu-Ray discs are encrypted, in fact, all the way to the monitor. (Can you say “paranoid”?) So, get this, in order for Apple to actually include Blu-Ray drives on their laptops, it’s not as simple as you ordering a Blu-Ray drive and doing surgery on your MacBook Pro; you would need a new display to decrypt the discs. Apple included the decrypting technology in the displays for their newest MacBooks, MacBook Pros, Cinnema Displays, and iMacs. Maybe in the next generation, then ...